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CoreFlow Pilates

From New Studio to Local Favorite

CoreFlow Pilates is a boutique fitness studio specializing in mat and reformer classes for adults aged 28–55. Despite offering top-quality sessions, the studio faced low discoverability, inconsistent social presence, and no online booking option.

* This mock case study demonstrates a 360° digital strategy—combining social media, content, and web optimization—to build visibility, engagement, and bookings for a local fitness brand.

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Executive summary

Project: CoreFlow Pilates — From New Studio to Local Favorite


Client Snapshot: CoreFlow Pilates | Boutique Pilates Studio


Industry: Fitness & Wellness


Location (mock): San Diego, CA


Services shown: Social Media Marketing, Content Marketing, Web Development


KPI (mock): +48% class bookings, +325% follower growth, +12% landing page conversion rate

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Key Findings

Challenge

The studio had skilled instructors and strong word-of-mouth reputation but struggled with:

  • Low Instagram engagement (0.8% ER)

  • No website or booking system

  • Inconsistent posting and unclear brand identity

 

Target Audience

Health-conscious adults within a 5-mile radius of the studio, primarily female (70%), professionals seeking stress relief and mobility improvement.

 

Project Goals 

  • Increase class bookings by 30% in 3 months

  • Grow social following & engagement rate (≥3%)

  • Launch an online booking page with integrated email signup

Solutions

We created a holistic brand strategy focused on storytelling, community-building, and conversion-driven content.

  • Designed a consistent social content calendar with 4 posts/week and 3 stories/week

  • Developed a value-based content mix: technique tips, real member stories, and instructor reels

  • Built a one-page booking landing page integrated with email capture

  • Introduced local ad boosts targeting users within a 5-mile radius

  • Created a 3-Day Beginner Challenge funnel to drive trial signups

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Impact

  • Instagram followers: 800 → 3,400 (+325%)

  • Average engagement rate: 0.8% → 3.2% (+2.4 pts)

  • Weekly class bookings: 50 → 74 (+48%)

  • Landing page conversion: 12% (mock projection)

  • Email subscribers: 45 → 360 (+700%)

  • These simulated projections illustrate the potential growth from a consistent, locally focused strategy.

Introduction & Recommendation

CoreFlow Pilates, a newly opened boutique studio in San Diego, wanted to attract new clients through organic and paid digital marketing. The brand needed visual identity, consistent content, and a digital platform to showcase classes and accept bookings.

 

Objectives

  • Build brand awareness and credibility in the local market

  • Strengthen Instagram presence through storytelling and education

  • Launch a mobile-friendly website for class bookings and leads

 

Problem

  • No online presence or SEO visibility

  • Inconsistent Instagram branding and low engagement

  • Manual, phone-based class booking system

Recommendations​​​

  • Create a distinct brand identity (logo, color palette, fonts)

  • Implement a structured content calendar

  • Develop a conversion-optimized landing page

  • Integrate a beginner funnel (“3-Day Challenge”) to capture leads

 

Execution​

  1. Deliverables created:

  2. 6 static Instagram posts + 3 story templates + 1 reel storyboard

  3. 2-week content calendar (social + blog)

  4. Email drip sequence (welcome, follow-ups, offer)

  5. Landing page mockup (desktop + mobile)

  6. Brand kit (logo, colors, typography) 

 

Strategies​

We adopted a community-first approach, combining authenticity with local targeting.

 

Social Media Strategy:

  • Educational reels (“3 Moves for a Stronger Core”)

  • Carousel tips & member testimonials

  • Localized stories with polls & Q&As

  • Ad boosts within 5-mile radius

 

Content Marketing Strategy:

  • Blog: “Beginner Pilates at Home: 7 Moves to Improve Posture”

  • Repurposed content → Instagram carousel + newsletter snippet

  • SEO-optimized posts with internal links

 

Web Strategy:

  • Built a mobile-friendly booking page (Home → Classes → Checkout → Confirmation)

  • Added email capture & integrated with welcome series

Analysis

Research methods

A qualitative + competitor approach:

  • Reviewed 5 nearby fitness studios’ Instagram engagement rates

  • Analyzed trending fitness hashtags (#PilatesEveryday, #SanDiegoWellness)

  • Studied search data on “Pilates near me”

Approaches used

  • Consistent posting cadence (4×/week)

  • Local targeting with low-budget ads ($200 test campaign)

  • Cross-promotion with nearby cafés and wellness influencers

  • Simple CTA-focused landing page to reduce friction

Relevant facts and information

  1. 65% of fitness beginners discover studios on Instagram

  2. Posts featuring real members received 2.5× higher engagement

  3. Local ads targeting 5-mile radius produced highest conversion potential

Visual Gallery

What we created for our clients

Conclusions

Group Hands Unity

1

Summary of findings

By implementing consistent social media strategy, visual storytelling, and local ad boosts, CoreFlow Pilates achieved:

  • +325% follower growth

  • +48% bookings increase

  • Enhanced brand visibility within 3 months (mock projection)

2

Implication of the study

This case demonstrates how small fitness studios can grow rapidly through:

  • Consistent content strategy

  • Audience-focused storytelling

  • Simplified digital funnels for bookings and engagement

A cohesive approach across social media, content marketing, and web design drives measurable results for local service businesses.

Disclaimer: 

This case study is a mock portfolio project created for demonstration purposes only. All data, metrics, and projections are hypothetical and intended to showcase the strategic process and marketing execution capabilities of The Hype Crafters.

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